Brief: A Vancouver-based supplier of funky, modern baby clothing is looking for a rebrand. The company is called ‘TumTums’ and the clothing they create is suitable for kids aged between zero to five.
I wanted to make the mascot a fuzzy koala bear instead of a teddy bear. Still comforting and cute. The font I chose was to give the brand a childish feeling, so I went with rounded letters. The color was chose as to be more gender neutral and more respectful to new parents.